What is review fraud?
CarGurus prides itself on transparency. Dealership reviews are a vital tool for shoppers to be able to evaluate a car deal on our website; as such, we work hard to make sure that all dealer reviews are honest representations of real customer experiences.
Review fraud is defined as any deliberate attempt to either promote a business or negatively affect the reputation of another dealership through the use of the CarGurus sales reviews.
- Impersonating a shopper in order to review the dealership they own/work for
- Asking a friend to submit a review on their behalf
- Hiring third party reputation services to create false reviews
- Incentivizing customers to write a review via discounts or cash rewards
CarGurus is committed to providing a transparent shopping experience to our users. If review fraud is detected, dealerships may be penalized accordingly.